I’ve been unsubscribing from numerous email lists over the last few months to help eliminate the clutter from my inbox. While it’s nice to get the occasional coupon, I don’t need blasts from the stores where I shop only once or twice a year. I also don’t need daily emails from stores I only shop at a few times a month. Many don’t have coupons in them, just announcements of new sales or promotions I’m not interested in.
For 99% of these stores, unsubscribing is easy and painless. A simple click at the bottom of the email takes me to a page where I’m either automatically unsubscribed, or where I must confirm my decision. No harm, no foul. However, there’s one store/set of stores that refuses to play by the rules: Kmart 1.
Kmart’s email has a funny little clause at the bottom that discourages customers from unsubscribing:
By accepting Shop Your Way member benefits and offers, you agree to the Shop Your Way terms and conditions, available at www.shopyourway.com/terms. Members earn points on qualifying purchases, excluding sales taxes and other fees. Subject to full program terms available at shopyourway.com. Must remain opted-in to receiving promotional emails from Shop Your Way to earn bonus points. Bonus points are inclusive of, and not in addition to, any base points earned on qualifying purchases. When bonus point offers are combined, total points earned will be less than the combined point totals for each individual offer. See shopyourway.com for details.
No other store has given me this ultimatum before, though I suspect Sears and other companies under its umbrella have the same extortion policy. And since Kmart was open on Thanksgiving all day starting at 6:00 am, none of these shady tactics surprise me anymore.
At other stores, I can opt out of their emails and still earn all types of points on my rewards cards without penalty, but Kmart, which sends me an email at least every other day, has forced its spam upon me if I want to continue earning bonus points on my purchases. Mind you, this is limited to bonus points, not regular, every-day points, but that shouldn’t matter. If I don’t want your spam, I shouldn’t be coerced into receiving it.
So, I’m unsubscribing and opting out and avoiding Kmart altogether. I can’t say I’ll never shop there again, but I’ll go elsewhere whenever possible. I deserve better than to be spammed into loyalty.
I’m sure someone will ask, “Why would anyone shop at Kmart anyway?” The answer: because I shop where I’m going to save money. ↩
Over the course of eight years I’ve written eleven manuscripts. Of those eleven, I brought five of them to what I at the time considered submission-ready. To be fair, one of them I only just finished a couple weeks ago and thus isn’t ready for editing, so if I remove that from my statistics, that brings me to an even 50% immediate-trunk rate. Or polish rate, if you’re half-glass full.
So now you may be wondering what happened to those five manuscripts I immediately trunked and/or thinking they were a waste of time, but I assure you they were not.
An unedited manuscript that never sees the light of day is never a waste of time. You’d be surprised what you learn in the process.
ᔥ The Wall Street Journal:
Apple suggested that he speak with its employees who actually have something to do with antitrust, such as its general counsel or chief compliance officer, whereupon Mr. Bromwich had a tantrum. He made blanket requests for proprietary documents well beyond his mandate and bypassed Apple’s in-house counsel by sending letters directly to board members and executives ordering them to meet with him without their lawyers present, accusing the company of “a surprising and disappointing lack of cooperation.”
Then, shortly before Thanksgiving and out of the blue, Judge Cote proposed to amend her injunction to grant Mr. Bromwich even greater powers than he already claimed and also to make monthly briefings to her on what he finds—without Apple present. She denied any previous ex parte contact, but Apple’s lawyers say Mr. Bromwich told them that he doesn’t need to wait for the January deadline because Judge Cote privately instructed him during the interview process for the position to get off to a “fast start.”
ᔥ The Huffington Post:
The long-coveted “dislike” button may never make its way Facebook. But a Facebook engineer said Thursday that the social network has informally experimented with an alternative to “like”: specifically, the “sympathize” button.
Words are hard, apparently.
My new post is up on Tech.pinions and it discusses how Apple has shifted our needs and expectations for the future of computing.