'Fix That'
Saturday, May 26, 2012 at 10:53AM The Macalope responded to Guy English’s claim that no insight comes from tearing down stupid tech commentators and pundits:
Hang on, though, because the Macalope gets English’s point, but he doesn’t completely buy the whole thesis. The pointy one would argue that this exercise actually can be insightful. In coming up with responses to some of this nonsense, we can actually better define what’s going on in the market.
I agree with the Macalope. We actually tend to derive a lot of insight in debunking the noise permeating the rest of the Web.
English’s post was linked to on a variety of sites, all of which seemed to concur with his thought that Apple should worry about losing brilliant people as they get bored inventing the future. That definitely makes sense and should worry Apple as it continues to skyrocket, both in revenue share and mindshare.
However, that’s all I got out of English’s piece. The rest of it was an uninspired rant about how Apple needs to fix iTunes and content deals, but with no real solutions on how to do so. English says:
That’s not even a thing. Fix that. If I watched the first season of Community via Netflix streaming and now want to rewatch it on my TV as fed from an Apple TV? Make it work. I don’t care how. If you want to pop up a dialog thats asks if you’ll charge me $4.99 to $9.99 for the privilege, I’d pay. Let me pick what I want to watch, regardless of the source, and let me watch it.
“Fix that” is not an answer. That’s what the beleaguered police chief in old ’70s cop shows says to his team of reckless-but-lovable detectives who get the job done by any means necessary.
I agree iTunes is bloated and Apple’s content distribution method needs something new, like a streaming service. However when I complain about how things should work, I at least try to come up with ways to change them.
